Todd Craig, CMO of Deposco, interviews Warner Siebert, CRO of ColdTrack, about their revolutionary 100% Pack Accuracy Guarantee™ for perishable food fulfillment. ColdTrack operates four fulfillment centers across the US, covering 95% of homes with two-day ground transit.
The company transformed from having frequent customer complaints to achieving perfect pack accuracy by investing in a new technology stack combining their custom order management system with Deposco's warehouse management system. This powerful technology integration includes features like weather-based coolant optimization and comprehensive scan events throughout the warehouse.
The pack accuracy guarantee, launched in summer 2024, is the first and only in the perishable food industry, eliminating the need to negotiate mispick allowances with customers. This guarantee has become a major differentiator in sales conversations, helping ColdTrack achieve record renewals and expansion revenue.
The company serves various customers including medical meal programs where accurate delivery is critical. Looking forward, ColdTrack aims for market domination by streamlining their onboarding process and targeting both large customers and smaller businesses that could scale significantly.
See how Deposco can help your business achieve perfect accuracy and drive expansion revenue.