ALPHARETTA, Ga., Feb. 25, 2025 — A comprehensive post-peak season analysis by Deposco has uncovered a substantial disconnect between supply chain leaders’ expected and actual performance during the 2024 holiday season. While 93% of organizations entered peak season confident in meeting customer expectations, 58% struggled with delivery timing and order accuracy.
Key findings include:
- 70% of executives expressed strong pre-season faith in their fulfillment systems, yet only 42% achieved successful system performance
- 65% of organizations faced significant staffing challenges despite 51% planning to rely on automation and seasonal hiring
- Technology systems’ performance showed a 28-point gap between perceived and actual capabilities
Download the full peak season industry report, including strategies for improvement: “The Great Peak Season Reality Check: What 2024 Can Teach Us About 2025”
“The 2024 peak season data serves as a critical wake-up call for the industry,” said Josh Lett, SVP of Professional Services at Deposco. “Companies need to analyze their current challenges, benchmark their processes, and implement reliable, adaptive solutions now. Cloud-based supply chain platforms can be deployed to deliver best-in-class results well before peak season 2025.”
The analysis highlights three critical investment areas for 2025 success:
- Unified supply chain platforms combining WMS and order management
- AI-driven workforce optimization technology
- Enhanced customer experience capabilities
The report also establishes concrete performance targets for 2025, including 99.9% inventory accuracy, 98% on-time delivery rates, and a 20% reduction in labor costs.
About Deposco
Deposco’s supply chain software maps out your success, accelerates execution, and navigates your growth journey, driving unparalleled efficiency and cost savings. Its AI-powered unified platform delivers actionable insights across your entire supply chain—from planning to execution—adapting like a GPS to keep you on the optimal path. With the industry’s most extensive collection of pre-built integrations for rapid implementation, Deposco helps over 4,000 of the world’s fastest-growing retailers, 3PLs, DTC ecommerce businesses, and brands navigate more than $50 billion in sales and 165 million consumer orders globally.