The Deposco team conducted a comprehensive study on Direct-to-Consumer (DTC) businesses to identify the crucial factors that contribute to DTC maturity. Through our analysis, we have identified the following five pillars that enable businesses to achieve optimal performance and meet the expectations of today's customers.

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The overall score is calculated by adding up the scores from each category and then assigning a score level based on the total. The higher the total score, the higher the score level, and the more advanced the user's DTC maturity. The scoring system provides a holistic view of the user's DTC maturity across all key pillars, enabling them to identify areas for improvement and track progress over time.

• Starting

  Companies at this level are just starting their DTC journey and have a basic understanding of the key pillars of DTC maturity. They may struggle with some of the fundamentals, such as meeting customer expectations for delivery times and order accuracy consistently, and may have limited visibility into their fulfillment process.

• Scaling

  Companies at this level have started to implement some of the key pillars of DTC maturity and are focused on scaling their operations. They may have a solid understanding of their systems and data, but may still struggle with some aspects of flexibility and may not have fully integrated with third-party systems.

• Optimizing

  Companies at this level are actively optimizing their operations and leveraging data and analytics to identify areas for improvement. They may have a good grasp of all the key pillars of DTC maturity and are focused on continuous improvement and meeting customer expectations more consistently.

• Evolving

  Companies at this level are pushing the boundaries of DTC maturity and are constantly evolving their operations to stay ahead of the competition. They may be experimenting with new technologies and solutions to further optimize their operations and may have a strong focus on innovation.

• Transforming

  Companies at this level are true leaders in DTC maturity and are transforming the way they do business. They may have completely reimagined their operations and are leveraging cutting-edge technologies like AI and machine learning to create a seamless and highly personalized customer experience. They may also be expanding into new markets or developing new business models to stay ahead of the curve.