Overview
An ingredient-first brand that creates luxurious skincare and beauty products that are clean, effective, and approachable, DIME Beauty was experiencing explosive growth across multiple sales channels. With direct-toconsumer ecommerce generating nearly one million orders in 2024, plus a rapidly expanding Amazon presence and Ulta wholesale business adding 1,087 stores in 2025, their existing fulfillment systems couldn’t keep pace with demand.
Adding to the complexity, DIME Beauty’s manufacturing operation is located in the same building as their fulfillment center. Having no traditional inbound operations created unique challenges for inventory management and warehouse coordination, as products moved directly from production to fulfillment.
“We had a warehouse management system but no order management system. We were printing individual orders with pack slips and manually separating them with shipping labels, which was incredibly time-consuming.”
This manual approach created several critical problems for the brand. Order visibility was limited throughout the fulfillment process. In addition, customers would receive premature automatic shipping notifications before their orders had actually been scanned by carriers.
During peak seasons like Black Friday, the situation became even more challenging. “We would have to perform a 100% inventory count before packing orders for Friday, Saturday, and Sunday, which consumed many hours every Monday,” says Luna. They face increasing difficulty in delivering products within their committed 36-hour service-level agreement. A modern WMS would help them scale efficiently while improving the customer experience.
Deposco arranged an offsite meeting with actual users who had just implemented the system. They didn’t lead the witness; they allowed me to lead the conversation, getting my questions answered transparently without anyone standing over my shoulder. It was a true peer-to-peer relationship that showed their confidence in their solution.
Solution
After evaluating several options, including Logiwa, Sellomate, SnapFulfil, Manhattan, RF Smart, and Fishbowl, DIME Beauty selected Deposco’s unified platform with end-to-end WMS and OMS capabilities. What set us apart was our transparency during the selection process.
The implementation began in January 2024, just after their peak Black Friday season. Despite continuing high order volumes for their popular serums, moisturizers, and skincare tools, our team demonstrated ultimate flexibility in meeting DIME’s needs. “The Deposco team is very nimble and understanding,” notes Luna. “When we needed to pause in the middle of implementation due to order volume, they maneuvered around our needs.”
The platform integrated with their Shopify storefront, and DIME Beauty is now implementing additional FBA integration for their Amazon business. The solution includes these powerful integrations along with inventory management capabilities, cycle counting, and performance dashboards that have transformed their operations across their approximately 90 SKUs of clean beauty products.
