Altitude Sports is an e-commerce clothing company that sells and manufactures a wide range of sports outerwear, outdoor equipment and urban wear. The Altitude-Sports.com website was created in 1999 and was one of the first online outdoor retail sites in Canada. Due to their longstanding presence in the space, unique product offerings, and free returns policies, Altitude Sports’ sales quickly increased as the company scaled, making order fulfillment and returns a challenge. In addition, Altitude Sports struggled with onboarding new suppliers, which hampered their desire to add SKUs to their already large inventory. Furthermore, Altitude’s business is complex with frenzied buying, seasonal spikes, and short product cycles where downtime is not an option.
"Expanding our outdoor retailing operations from brick and mortar to web has been challenging, but optimizing our warehouse operations and fulfillment fueled our partnerships and growth."
Deposco conducted a complete supply-chain analysis and developed a uniquely tailored fulfillment solution to optimize Altitude Sports’ warehouses, online businesses, and brick-and-mortar stores. Their solution included a batch shipping component for efficient labeling, and a purchase order to warehouse transfer to optimally allow for picking by style, price, size, brand, color, model, or barcode. Deposco deployed integrations for Canada Post, UPS, and FedEx, thereby enabling shipping to over 50 countries. While order fulfillment grew 54%, Deposco’s stability and reliability during peak periods allowed the Altitude Sports team to avoid lost sales, historically caused by downtime. Deposco’s intuitive solution enabled Altitude to rapidly onboard permanent and seasonal labor, while also increasing order accuracy from 90% to 99.95% and inventory accuracy from 90% to 99.75%. The increases in operational efficiency, integration stability, and customer visibility lead to a 70% uplift in sales within the first year of using Deposco.