OverviewAltitude Sports is an e-commerce clothing company that sells and manufactures a wide range of sports outerwear, outdoor equipment and urban wear. The Altitude-Sports.com website was created in 1999 and was one of the first online outdoor retail sites in Canada. Due to their longstanding presence in the space, unique product offerings, and free returns policies, Altitude Sports’ sales quickly increased as the company scaled, making order fulfillment and returns a challenge. In addition, Altitude Sports struggled with onboarding new suppliers, which hampered their desire to add SKUs to their already large inventory. Furthermore, Altitude’s business is complex with frenzied buying, seasonal spikes, and short product cycles where downtime is not an option.
"Expanding our outdoor retailing operations from brick and mortar to web has been challenging, but optimizing our warehouse operations and fulfillment fueled our partnerships and growth."