Is your brand ready for the new and unfamiliar complexities of Direct-to-Consumer (DTC)? What DTC inventory management strategies will help your business reap the benefits of selling direct, including closer customer connections, extended reach, and personalized offerings?
Plagued by supply challenges and overstock situations, many brands are reviewing their wholesale partnership models with aggressive plans to grow their DTC models. In fact, a new industry report confirms the rise of Direct-to-Consumer in North America, with:
- 66% of companies have increased their DTC spend since the start of the pandemic
- 35% said their investments have increased significantly
But the game plan isn’t fully baked. Winning with your DTC offering will require looking at the technologies running point to support this new model. Over, under, around, and everywhere in between.
A recent article outlines the benefits of DTC, inventory management strategies, and investment priorities of supply chain leaders who are in high growth mode right now.
Don’t have time to read it? Here are our favorite takeaways:
- Beating supply chain uncertainty requires new moves and technologies that weren’t in the playbook prior to DTC
- DTC has changed the rules, the competition, and the considerations for supply chains
- Legacy suites have left brands largely helpless in terms of omnichannel fulfillment capabilities
- DTC inventory management solutions that offer real-time inventory visibility will help you save on labor and satisfy customer demand without significant overstocking/stock-outs
What’s next? We recently hosted a webinar on the topic of Direct-to-Consumer; a replay is available here.